The strategies for increasing your income go on and on… don’t they?

Most agents income is stuck at a certain level or even worse, begins to wither over time… how about you?

These are the symptoms of Agent Underperformance, defined as “The state of not earning up to… or beyond your income potential... given your skills, expertise and market knowledge.” 

So how do you know if you are suffering from Agent Underperformance? 

The best way to know is to listen to your mind…. When you have thoughts like “I can make more… but why aren’t I?” “Why aren’t I getting more deals” and “Do I really belong in this business?” “How come Sally in the cubicle next door keeps doing deals and I’m not?”

When those kinds of thoughts are running through your mind, that is a pretty good indicator that you are suffering from agent underperformance.

The first is The Mechanics. In a nutshell, it’s understanding how to do the business from Marketing and Lead Generation to Drafting an Offer and closing a deal, and everything in between. 

“The How To” of this business is a set of skills that you need to transact business as an agent and 99% of all real estate training is focused on exactly that.

How to market, how to follow up, how to stand out, how to brand yourself, how to do a listing presentation, how to negotiate, how to work with sellers, how to work with buyers... Blah blah blah… You know the routine. And so do I… I’ve spent thousands of hours training agents on these very topics.

But as I said, there are very few agents that really understand that there is a second part to this business which is your Mindset. How you THINK about your business is often more important than how you do your business.

It's really the Mindset that you bring to your marketing, to your lead follow up, to your client interactions that has the biggest impact on how many commission checks you will actually deposit this year.

And you know this is true. When you’re ON and having a good day, everything works and deals come together. When you are OFF and having a bad day, nothing seems to work and everything falls apart. Your mindset influences your results.

Let me say it this way: You may gain a certain level of mastery over ALL the “Mechanics” of this business, but if you have not taken the time to work on your Mindset, then you will likely continue suffering from Agent Underperformance.

Why? Because it’s mindset that unlocks the true money making power of your skill sets.

And I am not talking about improving your attitude, or becoming more positive. Nor am I suggesting that you do affirmations to manipulate your mind into thinking in a more effective way. 

What I am pointing to is developing a mindset that contains within it a set of perspectives, points of views and ways in which you relate to your real estate business that naturally fuel profitability.

You know what I am talking about. Chances are there is one or more agents in your office or market place who seem to have it all go their way, most of the time. These are the agents that are in a groove or as athletes call it “in the zone.” 

Deals seems to endlessly flow to them. They breeze in and out of the office from one great appointment to the next... and you stand by puzzled… wondering how on earth they do it day in and day out. You know anyone like that?

What you may not recognize... is that you are witnessing the result of an effective mindset. A mindset that can juggle multiple issues, problems, setbacks, challenges, clients, closings, leads, all while maintaining an optimal emotional state that makes them easy to work with and effective and getting the job done.  

Agents who do deal after deal after deal and they make it look easy… have developed a mindset that helps them live the Top Agent Lifestyle. 

Absolutely. 

Do they have days when they don’t want to get out of bed. Yes they do.

And the good news is… you can develop a mindset like that too, no matter how severe your level of Agent Underperformance is right now. It’s a skill. But it’s a mental skill vs a physical skill like how to hold an open house.

You do this by combining your ability to do the mechanics of the business with a new Mindset that accelerates your results.

Is this a magic pill? 

But, it is a proven way to access your true earning potential as an agent by making your mindset an asset.

If you have ever had thoughts like “I can make more” “Why aren’t I getting more deals” and “Am I really cut out for this business?” then mindset training is for you.

Why waste another year trying to sharpen your skills when your mindset unconsciously stops you from performing at your best?

Don’t waste another day trying to get yourself motivated. If that worked you would already be living the top agent lifestyle. Try something new. Try something that will unlock the skills you already have.   

 

Today, right now, is the perfect time to begin the most profitable and prosperous phase of your career.